Resources and Links
See what On Point Strategies is writing about for publication and seminars.
- Online Qualitative Research and the DIY 'Craze:' How it's good, bad and always changing — white paper written for QRCA
- Market Research 101 — handout prepared by On Point Strategies for various seminars
- Social Media! The Game of Market Research is Changing - Again! — article co-authored for the Market Research Association's monthly magazine
Check out various sites that are fun and informative relative to branding, marketing and research — some sites that we track and monitor for our clients.
- QRCA Views Magazine — Qualitative Consultants Research Association
- marketingpower.com — site of American Marketing Association
- Insights Association — formerly Marketing Research Association
- Nielsen — Insights Newswire & Interesting Stats
- Mashable.com — news in social and digital media, technology and web culture
- Marketing VOX — Voice of Online Marketing