Integrated Marketing Programs

Marketing is all about storytelling — telling a story that your customers want to engage with!

In a cluttered marketing environment, individuals are bombarded with thousands of messages daily. But what's more important is that we all receive our information differently. It's important that a company delivers its story with an integrated approach so as to reach its target audience in multiple ways.

Executing successful integrated marketing communications campaigns is based on a solid marketing plan, market research and a creative messaging strategy — with a focus on consistency, discipline and RESULTS!

On Point's leadership has 25 years of experience in executing a variety of successful marketing programs. A creative team is aligned based on the needs of each client and produces program elements in the areas of:

Marketing Planning
Brand/Corporate Identity
Messaging Strategy
Advertising
Marketing Communications
Direct Mail
Public Relations
Event Management
Sales Promotion
Interactive Media
Internal Marketing
Social Media

Contact us if you want to captivate your target audiences with an integrated marketing program that tells an engaging story AND produces RESULTS!

Client Testimonial

"On Point Strategies began working with Ahlers & Cooney in 2009 on rebranding and content review of our website, and since has become a vital part of our team. We work in close partnership with Tamara on a wide range of initiatives, including marketing planning, branding, communications, public relations, and targeted marketing. She sets direction with our firm for its varius practice group's marketing and business development, while implementing many strategies with her team. She works effectively with the attorneys and acts as a mentor for internal staff on various projects.

Tamara and her firm, On Point Strategies, have created a framework to help us successfully and continuously pursue our business development goals. Professional services marketing is quite different from product marketing and Tamara excels in understanding what's important for law firms as it relates to building the firm's brand and each individual attorney's brand. Tamara's seasoned experience and years of expertise make a difference for us."

Carolyn Gordon
Executive Director
Ahlers & Cooney, P.C.

"The Technology Association of Iowa (TAI) had the privilege of working with Tamara Kenworthy and her firm, On Point Strategies, since our educational foundation initiative (HyperStream) began in 2007. They were able to understand our mission critical needs, forecast industry trends and develop an agile and thorough plan through extensive market research. Our team has benefited from On Point’s expertise and meticulous attention to detail during every phase of HyperStream’s program development. We were able to reach our target audiences and successfully roll out a program that is destined to become a national model. On Point Strategies excels at incorporating the client’s vision and operational details into the marketing plan, so as to deliver a project that is excellent, as well as on-time and on-budget.

With Tamara’s leadership over the years and serving as Program Director from 2007 – 2015, HyperStream grew from one pilot club to programs in over 165 Iowa schools, reaching over 2,000 students in 2015. HyperStream has been recognized by the Governor of Iowa’s STEM Advisory Council as one of the leading STEM programs in Iowa. Due to this growth, TAI hired full-time staff in 2015 to continue growing the program statewide.

Tamara received TAI’s highest honor, the Prometheus Torch, at the 2015 Women of Innovation awards banquet for her work on behalf of TAI/HyperStream."

Brad Rasmussen
CIO, Merchants Bonding Company, and
Technology Association of Iowa, Board Member & Workforce & Education Committee Member