Strategic Planning

You wouldn't take a vacation without directions and an itinerary, would you?

Whether you're seeking a renewed stategic plan or a targeted marketing plan, On Point Strategies has the expertise needed in creating plans for a diversity of business and industry. Plans that achieve RESULTS!

On Point Strategies uses a methodical process that is challenging and fun in guiding teams to think beyond what is safe and expected. What sets us apart is our expertise in market research — the ability to build research methodology into the planning process when and if appropriate.

On Point offers a depth of expertise in the facilitation of strategic sessions, as well as customized programs and services including:

  • Facilitation of:
    • annual meetings and retreats
    • creative brainstorming and ideation sessions
    • marketing planning sessions
    • focus groups and interviews
    • leadership roundtables
    • and more
  • Facilitation of brand development and positioning
  • Integration and direction of market research projects in alignment with a company's objectives
  • Strategy development in collaboration with creative team
  • Plan development, including:
    • Setting vision, mission and measurable goals
    • Establishing point of differentiation
    • Competitive intelligence and analyses
    • Listening to the 'voice of the customer'
    • Prioritization of target audiences
    • Developing a message strategy
    • Establishing unique Customer Experience
    • Identifying most effective strategies and tactics
    • Aligning with budget and timeline
    • Ensuring accountability for measured success

Contact us about working with your leadership to gain focus on your organization's vision — a roadmap to excellence!

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