Strategic Planning

You wouldn't take a vacation without directions and an itinerary, would you?

Whether you're seeking a renewed stategic plan or a targeted marketing plan, On Point Strategies has the expertise needed in creating plans for a diversity of business and industry. Plans that achieve RESULTS!

On Point Strategies uses a methodical process that is challenging and fun in guiding teams to think beyond what is safe and expected. What sets us apart is our expertise in market research — the ability to build research methodology into the planning process when and if appropriate.

On Point offers a depth of expertise in the facilitation of strategic sessions, as well as customized programs and services including:

Facilitation of:
- annual meetings and retreats
- creative brainstorming and ideation sessions
- marketing planning sessions
- focus groups and interviews
- leadership roundtables
- and more
Facilitation of brand development and positioning
Integration and direction of market research projects in alignment with a company's objectives
Strategy development in collaboration with creative team
Plan development, including:
- Setting vision, mission and measurable goals
- Establishing point of differentiation
- Competitive intelligence and analyses
- Listening to the 'voice of the customer'
- Prioritization of target audiences
- Developing a message strategy
- Establishing unique Customer Experience
- Identifying most effective strategies and tactics
- Aligning with budget and timeline
- Ensuring accountability for measured success

Client Testimonial

"Tamara Kenworthy is a community asset and a strategic thinker. She has significant experience leading both nonprofits and businesses in strategic planning. She led Iowa Architectural Foundation in a planning retreat to determine our board’s organizational priorities for a 5-year plan. But more than that, she implemented constituent surveys and in-person interviews to give the board a 360 degree look at perceptions, strengths and weaknesses. I highly recommend Tamara as an out-of-the-box consultant who goes above and beyond what many others offer."

Claudia Cackler
Executive Director
Iowa Architectural Foundation

"Our organization was in need of a strategic marketing plan that married our two primary project goals of exposure and fundraising. On Point Strategies guided our team through a beginning to end comprehensive process that helped us determine clear vision, mission, and goals, prioritize our target audiences, develop message strategy, identify effective tactics, stay within a tight budget and timeline, and measure success. The end result was a very effective public exposure campaign that paved the way for a successful fundraising campaign.

Tamara facilitated the process and is amazing at what she does! She has the ability to listen, cut through the clutter, and deliver solid messaging and product. She understands budget limitations, company priorities, and goes beyond your expectations. Above all, Tamara is personable, friendly, prompt, and clearly enjoys what she is doing. I highly recommend On Point Strategies for your planning, research, and marketing needs."

Kami Rankin
Community Outreach Supervisor
Polk County Conservation