Quantitative Market Research

Quantitative research is utilized when a company is making strategic and/or financial decisions that have a major impact on the bottom line. A quantitative study is designed to identify how many people buy, think or do the things they do, with results based on large sample sizes that are representative of the population.

There are two key elements that are important in quantitative studies â€” reliability and validity. Reliability is the extent to which a measure will produce consistent results. Validity is whether the research will measure what it intends to and can be generalized to the population. It is specifically designed to collect results based on statistical analysis.

When should quantitative research be used:

To determine the size of a market
To measure the size and importance of segments within a market
To know how many people use a product or service
To know how many people would use a new product or service concept
To estimate business potential
To measure the satisfaction of customers, employees, patients
And more

We design a wide range of studies using a spectrum of methodologies, including:

Telephone Surveys
Mail Surveys
Online Surveys
Or a mix of the above

Contact us to learn more about how market research can help you make the right decisions, and thus keep you from making the wrong decision that can be very costly.

The Code of Marketing Research Standards

The Marketing Research Association's Code of Marketing Research Standards is established to ensure that MRA members conform to the following principles:

Conduct research in an honest and ethical manner
Instill confidence in research to encourage public cooperation
Instill confidence that research is done in a professional and fair manner
To provide members with guidelines that lead to research being conducted in accordance with scientific, statistical and proven practical methods
Carry out every research project in accordance with the Code
Respect the general public and its rights
The principles of this Code must be adhered to and signed by each member of the Marketing Research Association, both corporate and individual, as a condition of membership in MRA.